Why I Recommend the SNOO Smart Sleeper (as Both a Mom and a Doula)

Kendall Bullock
Apr 22
4 min read

Updated: Apr 24

As both a mom and a doula, I’ve helped a lot of families through the blurry, beautiful chaos of the newborn stage. And one of the biggest game-changers I’ve seen in recent years? The SNOO Smart Sleeper.

Now, I’m not usually quick to jump on baby-tech bandwagons. But the SNOO isn’t just another gadget. It’s a thoughtfully designed, evidence-based tool that actually helps parents—without adding more to your plate. If you’re wondering what makes it different (and whether it’s worth it), here’s what I tell families who ask:

A loving family gently places their baby into a Snoo Smart Sleeper bassinet, creating a cozy and secure atmosphere for a peaceful sleep.

A loving family gently places their baby into a Snoo bassinet, creating a cozy and secure atmosphere for a peaceful sleep.

Created by the Doctor Behind Happiest Baby on the Block

The SNOO was developed by Dr. Harvey Karp, the same pediatrician who brought us the beloved Happiest Baby on the Block and the “5 S’s” for soothing newborns: Swaddle, Side/Stomach position, Shush, Swing, and Suck.

These techniques were designed to recreate the cozy, rhythmic sensations of the womb—where baby felt most calm and secure. The SNOO Smart Sleeper brings those concepts to life with smart technology that helps your baby feel soothed, safe, and supported from day one.

Built-In Safety Features That Go Above and Beyond

While many bassinets meet basic safety standards, the SNOO Smart Sleeper takes it further with features that actively promote safe sleep:

Prevents Unsafe Rolling: Its unique swaddle clips into the bassinet to keep your baby securely on their back—the AAP’s safest sleep position.
No Loose Bedding: The SNOO’s custom zip-up swaddle removes the risk of blankets or fabrics in the sleep space.
Smart Soothing, Not Overstimulation: It increases motion and sound gently in response to fussing, and stops if baby continues crying—alerting you that baby needs more than soothing.

These safety features make the SNOO not only comforting for babies—but incredibly reassuring for parents.

Better Sleep for Baby = Better Sleep for You

The SNOO isn’t magic, but it is science-backed and sleep-enhancing. On average, it helps babies sleep 1–2+ hours longer each night. That means more rest for parents, better postpartum recovery, and a calmer overall household.

It’s not about replacing a parent—it’s about supporting one.

Smarter Than the Average Bassinet

Most bassinets rock or vibrate on one simple setting. The SNOO listens to your baby’s sounds and adapts in real time. If your baby stirs, it starts gentle movement and white noise. If your baby calms, it settles down. If your baby keeps crying, it pauses and lets you know.

It’s intuitive, customizable, and rooted in infant behavior science. It doesn’t just move—it knows why and when to move.

Busting the “Hard to Wean” Myth (For Real)

Let’s talk about one of the biggest myths surrounding the SNOO:“It’s impossible to get babies to sleep without it later.”

Not true. The SNOO is actually one of the easiest bassinets to transition from because it helps establish consistent sleep habits from day one.

Here’s why that myth doesn’t hold up:

Weaning Mode Is Built InThe SNOO app includes a Weaning Mode that gradually reduces motion while keeping white noise, so your baby adjusts slowly and naturally to still sleep.
Flexible, Baby-Led TransitionsYou can move at your baby’s pace—turning Weaning Mode on or off as needed—making the shift smooth and drama-free.
SNOO Sleepers Are Often Better SleepersBecause the SNOO promotes consistent routines, many babies have an easier time sleeping independently once they move to the crib.
It Lasts Longer Than Other BassinetsWhile most bassinets are outgrown by 3–4 months, the SNOO can be used up to 6 months or until your baby can get on hands and knees. That extra time gives you a longer runway to prepare and wean gradually.

So no—your baby won’t be “addicted” to movement. The SNOO actually helps lay the foundation for independent sleep.

BONUS: Crib Transition Tips for SNOO Smart Sleeper Families

Here’s a simple checklist to help guide a smooth shift from SNOO to crib:

Start with Naps in the Crib – Test naps in the crib during the day while keeping nights in the SNOO. This eases baby into the new environment.
Use Weaning Mode for 1–2 Weeks – Let the SNOO stop rocking but keep white noise running.
Introduce a Standalone White Noise Machine – Use the same sound style and volume your baby is used to in the SNOO.
Swaddle to Sleep Sack – Transition out of the SNOO swaddle to a wearable sleep sack if baby is rolling.
Stick to a Consistent Bedtime Routine – Bath, book, feed, cuddle—create sleep cues that go beyond the SNOO.
Expect Some Adjustment – A little resistance is normal, but with a gradual plan, most babies adjust in a few nights.

Renting Makes It More Accessible

If the price tag made you pause, don’t worry—the rental option is a fantastic way to try the SNOO without the upfront cost. Many families rent it just for the newborn stage (0–6 months) and return it when they’re done. It’s budget-friendly and takes the pressure off long-term gear storage or resale.

Final Thoughts

As a doula and a mama, I’ve seen firsthand how the SNOO helps families—physically, emotionally, and yes, sleepily. It’s not a magic wand, but it is a tool that promotes safe sleep, supports your baby’s development, and gives parents some much-needed relief in the hardest months.

It won’t replace your intuition or your arms. But it will offer peace of mind, a few more hours of rest, and a gentle nudge toward the routines that help babies thrive.

And honestly? That’s something every parent deserves. I LOVED mine and could tell a huge difference using it with my second compared to the Halo for my first.

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